A little more you.
A lot less on you.
You bring the expertise, personality, and ambition. We bring the strategy, production, and follow-through to help people see it.
Good social starts
with something real.
Hosts of Influence is a social production agency for founders, talent, and small businesses with something worth sharing—and plenty of other things to do.
We bring the entire process together: finding your message, building your confidence, planning the content, capturing it, and managing publishing. So your social reflects the business you’re building and the person behind it.
Keep the voice.
Raise the standard.
Clarity before content.
We start with what you want to say, who needs to hear it, and why it matters. A clear point of view gives every piece of content a purpose.
Confidence comes with support.
Being on camera is a skill you can build. We make room for preparation, coaching, and a process that helps you feel like yourself.
Your voice stays yours.
We use trends and creative direction to support your personality and expertise. The work should feel recognizable, natural, and aligned with your business.
Consistency needs a system.
Ideas become useful when they make it out into the world. We connect the planning, production, and publishing so the work keeps moving.
On-camera empathy.
Behind-the-scenes drive.
Gigi built Hosts of Influence around a perspective shaped by working as a creator: being visible takes more than a good idea. It takes confidence, preparation, and the support to keep showing up.
That experience informs how the agency works with founders, talent, and brands—from the first conversation to the final post.
Meet Gigi beyond the agency ↗Come as you are.
We’ll build from there.
Whether you’re finding your voice or ready to hand over the whole process, we’ll help define the support that fits.
In good
company.
Coverage, interviews and teaching appearances featuring Gigi Robinson and Hosts of Influence. Select a logo or article below to explore.
Your next chapter.
Our next conversation.
Tell us about your business ↗Your voice.
Your content.
Your social, handled.
End-to-end social strategy, production, and management for founders, talent, and small businesses.
Your expertise.
Our production team.
You know your business. We help you show up and talk about it with confidence.
From messaging and trend research to camera coaching, content capture, editing, and publishing, we manage your social from start to finish.
A social presence that sounds like you, with a team behind every step.
Built for the people actually doing the work.
For Creators
You've built an audience. You're getting inbound. But you're saying yes to the wrong deals, undercharging, and running your "business" from your Notes app. You're talented — you just never got the professional development that every other industry takes for granted.
Our workshops give you the frameworks, the pricing strategy, and the negotiation skills to run your creator career like the business it already is.
We don’t believe in cookie-cutter formulas. At Hosts of Influence, everything we do is rooted in clarity, creativity, and strategy that feels aligned to you.
For Brands & Teams
You know creator partnerships matter, but your team is still figuring out what a good brief looks like, how to measure ROI beyond impressions, and why your best creators keep leaving. The problem isn't your budget — it's your process.
Our workshops teach brand teams the etiquette, structure, and strategy that turn one-off sponsorships into long-term partnerships that actually convert.
Three ways to learn with us.
IRL Workshops
Professional development for creators and brand teams.
Half-day and full-day workshops delivered on-site at your company, conference, or campus. Every session is built around a real business skill the creator economy needs — pricing, pitching, negotiation, brand partnerships, content strategy, and more.
Not a lecture or a fireside chat, but a working session where your team leaves with frameworks they can use Monday morning.
What participants walk away with: — A pricing framework based on actual deliverables, not follower count — A pitch template that gets replies from brand partners — Negotiation language for scopes, usage rights, and exclusivity — A content strategy that ties to business outcomes, not vanity metrics
Creator Etiquette™
The podcast about the unwritten rules of the creator economy from a creator, for the industry.
Creator Etiquette is the show where we break down how creators and brands should actually work together, the expectations no one sets, the conversations no one has, and the mistakes both sides keep making.
Each episode covers a real scenario… what happens when a brand ghosts after a campaign, how to negotiate usage rights without torpedoing the relationship, when to walk away from a deal that looks great on paper. Tactical, honest, no fluff and a whole lot of information you don’t ever want to miss out on!
What participants walk away with: — A pricing framework based on actual deliverables, not follower count — A pitch template that gets replies from brand partners — Negotiation language for scopes, usage rights, and exclusivity — A content strategy that ties to business outcomes, not vanity metrics
The Weekly Playbook
Creator economy strategy, delivered every week.
One email every week with the trends shaping the creator economy, the deals that are actually working, and the strategies you should be stealing, broken down by someone who's been in the business for a decade from both the creator and brand POV.
All the information you need to make better business decisions as a creator or a brand working with them.